Dana started her career within the CPG industry within R&D. As a formulation Chemist she held numerous roles spanning across multiple SBUs. She worked on brands such as OrangeGlo, Arm & Hammer Essentials, Orajel and Vitafusion. In search of new opportunities, she made the transition from CPG to retail, where she has spent the last 7 years primarily within the Health & Wellness/Rx space supporting categories that span across Equate, Spring Valley, Assurance and ReliOn. In her current role, she continues to drive Private Brand growth across Household Chemicals, Personal Care/Beauty, Health & Wellness and Rx.