Born and raised in New Jersey, Aaron came to the wine business after graduating from UNLV and 20 years in hospitality management. He began his wine journey with Barefoot Cellars helping lead the company to nearly 1M cases as National Sales Director and the eventual sale to EJ Gallo. Following this he worked with Constellation Brands, Kendall-Jackson, Purple Wine Company and Banfi Vintners in similar capacities. Now as Vice President of Sales & Marketing with Plata Wine Partners, Aaron brings his
extensive expertise in brand development and brand building to focus on own brands for both on and off premise national and regional accounts. Aaron and his wife Kym live in Petaluma with their daughter Sydney. He enjoys camping, golf, cycling, cooking and all the delicious fruits the wine industry offers.