Doug Baker is a food retail industry relations vice president for FMI – The Food Industry Association where he facilitates professional, non-competitive collaboration among member communities across private brands, technology, and grocery resilience issue areas. In addition to his facilitation of the private brands leadership council and their efficiency-driven initiatives to encourage brand owner innovation, Doug also oversees FMIs Technology, Industry Collaboration and Crisis Response communities of practice. Prior to FMI, Doug began his career in the food retail industry in 1984 with Fry’s Food Stores. His 30+ years in food retail have included leadership roles at Fry’s (a division of Kroger), Kraft/Nabisco and Federated Group with focuses on retail operations, consumer packaged goods and private brand development and marketing.