Allison Bentley, Senior Director, Merchandising Initiatives and Consumer Insights at GNC, is an accomplished merchandising and digital transformation professional with 15 years of experience driving top-level brand strategy, sales, and consumer-centric strategies for global companies. In her role at GNC, Bentley has a dedicated focus on driving categorical innovation and differentiation to deliver increased revenue, market share growth, and heightened consumer relevancy and loyalty.

Noted for her ability to develop, lead, and implement successful multi-channel merchandising approaches, Bentley has led similar engagements at well-respected brands and retailers including Cintas, Follet Higher Education, Hemp Synergistics, EssilorLuxottica, and most notably, Zappos.com (part of Amazon). During her decade with one of the world’s largest and most respected retailers, Bentley led merchandising efforts for the e-commerce giant across its Women’s Fashion division leading merchandising for the online retailer, achieving year-over-year increase in sales and operating profit, while reducing inventory costs.

A graduate of Ohio University, Bentley is also a recognized industry speaker.