Mary Ellen Lynch has more than 25 years of experience in analyzing consumer demand, behavior and attitudes. Her expertise combines big data, nuanced, small data and the contextual environment to understand how the consumer thinks, shops, buys and consumes. With a current focus on store brands, Mary Ellen leverages her understanding of consumer and shopper behavior to bridge consumer motivation, expectation and behavior to generate growth opportunities. Her work has supported retailers and brands, and she also collaborates with top marketing information firms and varying industry partners on behalf of clients.