Juan joined Kroger in 2021 with more than 20 years' experience in building and growing world-class bands from product delevoplment through launch, crafting marketing strategies and merchadising for national brand and private label products across all food, household, pet and personal care categories. His most recent experience comes from Ahold Delhaize USA, where he served as senior vice president of Private Brands. Juan also spent 12 years at H-E-B in their Own Brand organization, where he held roles of increasing responsability. During his tenure with H-E-B, Juan led strategy, brand management, growth, product development and packaging for their Own Brands which drove record sales and share. He also has experience as vice president of Grocery, Frozen, Health & Beauty Care and General Merchandising with Topco Associates, LLC. and has worked for CPG partners such as Oscar Mayer Food Corportation and Procter & Gamble in Venezuela and Mexico.