Darla Rieg is director of DSD, Beer & Wine and Ethnic categories, a position she has held since March 2020. Since joining The GIANT Company in 2011, Darla has served in various roles across the merchandising department including analyst, manager of negotiation strategy and category manager. Darla’s leadership has been especially essential over the past few weeks as she works with her team to stock store shelves for customers during the COVID-19 pandemic. She holds a bachelor’s degree from Clarion University and an MBA from Penn State University.